Earth Day Sale!
Posted by impossiblyalice in Etsy on April 21, 2011
Did you hear I’m having a sale in my Etsy shop in honour of Earth Day? I am offering 15% off of everything in my shop. The coupon code is EARTHDAY15.
You can pick up a beautiful summer scarf made out of banana fibre which is an eco-friendly option because it is a completely renewable resource. The original price is $70, the sale price is $58.75!
You can also view my creations made out of recycled sari silk which are eco-friendly because they prevent all of the exceess silk in sari factories from going to landfills!
Happy Earth Day and happy shopping!
Summer Scarf in the Top 10 Accessories!
Posted by impossiblyalice in Etsy on April 7, 2011
I entered my summer scarf in the Accessories list on Handmade Top 10 which is a site where you can rate etsy items. My scarf was the #9 accessory out of 123 items!
Awesome!
Meet Meerwiibli, An Eco-Friendly, Mermaid Loving Clothing Designer
Posted by impossiblyalice in Etsy on April 6, 2011
Please meet Sarah-Maria of the eco-friendly clothing shop, meerwiibli on Etsy. She is a talented designer who opened shop on January 1st of last year! If you would like to learn more about her, check out her facebook page or her website.
Describe yourself.
I’m a fashion designer/seamstress/photo researcher who lives in the Catskills but grew up in Switzerland. That makes my clothing Swiss made in the USA!
What makes your clothing eco-friendly?
Well, we all create waste and even making clothing from environmentally responsible fabric creates pollution and waste but it also creates jobs. I love using bamboo knits. Bamboo is an amazing fiber which is also super-soft, draws moisture away from the skin and it’s naturally antimicrobial. I also use organic cotton and most of my fabrics are made in the USA or Western Europe, where there is a high anti-pollution standards for manufacturing.
How did you get started in the world of crafting/design?
I grew up in Switzerland, handicrafts are quite important there and I learned knitting, crocheting and sewing starting in 3rd grade in school.
Your etsy shop is called meerwiibli, does this have any meaning to you? How did you choose the name?
Meerwiibli means mermaid in Swiss-German. My family crest is a mermaid and I’ve always been completely obsessed with mermaids so it was quite an easy choice.
What is a typical day for you?
Sadly I still spend most days at my day job. So my sewing time is between coming home and dinner and on the weekends. I end up working about 60 hour weeks between my day job and my shop but I love it. I’ll be trying to cut back hours at my day job soon though, yay!
What inspires you?
Beauty and nature. It’s all around us. Plus I have a serious fabric buying habit. I often buy the fabric first and design around it after I have the fabric, not the other way round.
What is your favourite thing in your shop and why?
I’m always a sucker for my coats and jackets and they seem to be my bestsellers usually. What I love about outerwear is that you can just put on a great jacket and the whole outfit is saved.
If you could go back and give yourself advice on starting out on etsy, what would it be?
I should have opened my shop much earlier than I did. I thought I needed items in stock and while it sure helps it’s not necessary. I had a hard time getting started because I just didn’t have the time to create stock.
What are some of your favourite etsy shops?
Fairysteps is making me a pair of vegan shoes, her work is amazing! I really want a piece by Leanimal of Project Runway fame, her work’s been hugely influential to me. I’d love to have one of WoodlandBelle’s terrarium rings and emiliefriday has made some amazing felted figures for me.
Do you do any other types of crafts?
Well, nothing as well as sewing though I’ve incorporated needle felting into my sewing before, love doing that. I used to be a doily-crocheting maniac in middle school….
Is there any craft you wish you knew how to do?
Shoe-making! Oh my goodness I really need to get on that! I’m a shoe addict but also a vegetarian – not a good combination, it’s really hard to find awesome non-leather shoes that are cool and good quality.
Zombies, pirates, ninjas, or vampires?
I’m going to have to go with pirates as the Pirate School books, written by my husband Brian James, always crack me up!
Beginner Etsy SEO: Pictures
Posted by impossiblyalice in Etsy on March 30, 2011
There are probably a lot of reasons why pictures are important, I am sure that I don`t even know hald of the reasons why. I do know that Google likes pictures. The one reason I can figure out is because you can link it to your shop listing and you can add alt tags and a title for Google to pick up.
Whenever you have a blog post about your Etsy shop, it is visually important to have pictures for your readers to look at. When I make a link here in WordPress, it automatically defaults linking the picture to itself. Make sure that you change this and have the link point to your shop listing. If you click on my link below, you will see that I have it going directly to my fingerless gloves.
You are also able to add words in your alt text. Make sure that you use the keywords that you’ve already selected for your item as well as a few other descriptive words. You need to make sure that the text will make sense to readers because they will see these words if the image doesn’t load up, or when they hover the mouse over the picture.
Google uses the alt text when trying to determine what the picture is for the image search feature. Personally, if I am searching for something specific, I will use the Google image search for fast browsing. The alt text is also used in browsers for the visually impaired so please make sure that the text makes sense!
The keywords I`ve chosen for the scarf above is summer scarf. The Alt text that I`ve used is “Lightweight eco-friendly summer scarf“.
So remember, pictures=backlinks. Alt text=keywords= Google image (and, as a result Google) search ranking increase.
If you will notice, I took my own advice in my previous Beginner SEO posts and created many backlinks throughout this post!
Beginner Etsy SEO: Keywords
Posted by impossiblyalice in Etsy on March 29, 2011
You’re now getting your shop name out there. How will people find out what you’re selling? By using carefully selected keywords.
What are keywords? They are the words and phrases that you use to describe what you are selling. It is very important to make sure that you use keywords that people will search to find your shop. You can use the Google Keyword Tool to search potential keywords and see which ones are popular search terms in Google. I am not an expert in using this tool yet, but it is very easy to look up keywords and see how popular they are compared to other keywords. It also lists similar keywords.
Using this tool, I looked up “fingerless gloves”, “fingerless mittens”, and “handwarmers”. I see that on average, fingerless gloves has on average 110,000 searches per month which is significantly more than the other 2 terms. From this, I know that the keyword to use for my fingerless gloves is indeed fingerless gloves.
Now the important thing is to use this phrase as much as possible when describing my fingerless gloves. I need to make sure that each listing of my fingerless gloves has the term at the start of the title. Etsy takes the fist few words from your listing and puts them in the url for the listing. http://www.etsy.com/listing/70283068/fingerless-gloves-knit-handwarmers As you can see the first words in the title of this listing is : “fingerless gloves”. I’ve also made sure that the word “knit” is in there too. You also need to make sure that you use this term right near the start of describing your listing so Google picks it up in the description. Google can also search your shop sections so if you can, create a shop section for each of your keywords. Remember, there are a limited amount of shop sections so this isn’t always possible.
The other place you need to make sure to use the keyword is in the clickable portion of links. As you have noticed, I used the term fingerless gloves and linked it to my shop section. I could even link to hand knit fingerless gloves for good measure. When linking to a specific item, I tend to use a little bit more of a descriptive term. One example could be pink hand knit fingerless gloves. When making your links, make sure that you put the keywords in the link title as well.
To increase my backlinks, I also make sure that I link back to the appropriate shop sections in each of my listings on Etsy as well. For instance, in each of my fingerless gloves, I link back to the fingerless gloves section.
Beginner Etsy SEO: Backlinks
Posted by impossiblyalice in Etsy on March 28, 2011
I have been ignoring the whole idea of SEO since I opened my Etsy shop. Bad idea. How can I expect to improve my shop views and sales if I don’t improve my google search ranking?
Google, and other search engines, don’t know who you are from the other etsy sellers out there. You need to tell them that you are cool and that they need to know about you. You do this by ensuring the your shop is linked as much as possible so that they can find you. The more links they find, the more popular they think you are and the better your google ranking gets. How is this done? By leaving what is called backlinks.
Backlinks are simply links to your etsy shop and the items you are selling. One very important thing to remember is that when you leave your shop link, remember to leave the long link http://www.etsy.com/shop/impossiblyalice instead of the shorter http://impossiblyalice.etsy.com. Feel free to use the shorter and easier to remember url on your printed material but always use the longer one when you leave a link on the internet. Why? Go to Etsy and click on your shop. You will see that the longer name is the actual url that etsy uses. It is much easier for Google to use and rank that url.
Put a link back to your main shop on eachof your listings, in your policies, and in your profile. Link your shop on twitter, facebook, tumblr, pinterest, and any other site where you can leave links. Start a blog. Even if no one reads it, Google will find the links when you blog about your shop. Comment on blogs and use your shop url as your site that your comment links to.
Google also likes these links to be posted in relevant content to what you are linking to. For example, if you are selling wedding related items, it is probably not in your best interest to leave links on pregnancy blogs. Having your own blog ensures that you are linking to relevant content.
When putting links in your blog, Google also prefers you to use words that describe your link as the clickable part of the link. For instance, I can leave the following link: http://www.etsy.com/listing/67933045/spring-and-summer-scarf-handknit-from and Google will find my scarf and can figure out what it is but if I said “Check out my new eco-friendly spring scarf“, Google will know what I am linking to. It is also important to enter in the title for your link. If you hover over each of my links, you will see that I have described what the link is.
There is a fine line between leaving links everywhere for Google to find and being spammy. Please make sure that you don’t alienate the humans you are trying to draw into your shop when leaving your links for google and other search engines.










